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Today I had a conversation with the AI. We had a small exchange about what we think about creativity as I have been working on a...

Know your target audience and your brand's personas really well if you want to create a successful brand.

Do you want to build your brand? Do you want to have a freelance presence? Do you want to establish your credibility on social media? If...

When we think of customer centricity, we should consider two aspects: one, that you need to deliver value to each and every customer and...

Global or regional marketing of a brand is a different kind of marketing. As a result, there are significant differences in how we...

I want to create a series of blog posts discussing the future of marketing because it will be of the essence in how we see our profession...

The new talk of the town is metaverse. Although it is relatively new, and we are all still figuring out what it is and is not, the...

In this day and age where technology is king, digital marketing is inevitably the queen. Undoubtedly, digital marketing is a brilliant...

I wanted to write about the significance of strategy and why I believe many people are alienated by this word. To make sure that my...

Innovation is a complex task. Those of us who firsthand led innovation projects can attest to that. And innovation is vastly different...