AI as your best debate friend rather than your replacement
Today I had a conversation with the AI. We had a small exchange about what we think about creativity as I have been working on a...
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UPDATES
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alev887
Jan 16, 20232 min read
Target Audience versus Persona
Know your target audience and your brand's personas really well if you want to create a successful brand.
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alev887
Nov 2, 20223 min read
Social Media Entrepreneurs, this is especially for you: Essentials for Creating a Brand.
Do you want to build your brand? Do you want to have a freelance presence? Do you want to establish your credibility on social media? If...
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alev887
Oct 1, 20222 min read
Treat your customers like you want to be treated!
When we think of customer centricity, we should consider two aspects: one, that you need to deliver value to each and every customer and...
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alev887
Sep 17, 20222 min read
Creating a brand without borders requires accepting that we humans are the same but different, too!
Global or regional marketing of a brand is a different kind of marketing. As a result, there are significant differences in how we...
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alev887
Sep 10, 20223 min read
Future of Marketing - 1
I want to create a series of blog posts discussing the future of marketing because it will be of the essence in how we see our profession...
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alev887
Sep 3, 20222 min read
The metaverse is changing many things, but the needs of humans are not one of them.
The new talk of the town is metaverse. Although it is relatively new, and we are all still figuring out what it is and is not, the...
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Aug 20, 20221 min read
Why do we need traditional marketing?
In this day and age where technology is king, digital marketing is inevitably the queen. Undoubtedly, digital marketing is a brilliant...
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Aug 20, 20222 min read
Ask the question ´why´ more often if you want to have robust strategies
I wanted to write about the significance of strategy and why I believe many people are alienated by this word. To make sure that my...
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Aug 20, 20222 min read
Stop demanding S.M.A.R.T. objectives right at the beginning of an innovation project
Innovation is a complex task. Those of us who firsthand led innovation projects can attest to that. And innovation is vastly different...
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