AI as your best debate friend rather than your replacement
Today I had a conversation with the AI. We had a small exchange about what we think about creativity as I have been working on a...
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UPDATES
Blog
alev887
- Jan 16
- 2 min
Target Audience versus Persona
Know your target audience and your brand's personas really well if you want to create a successful brand.
290
alev887
- Nov 2, 2022
- 3 min
Social Media Entrepreneurs, this is especially for you: Essentials for Creating a Brand.
Do you want to build your brand? Do you want to have a freelance presence? Do you want to establish your credibility on social media? If...
220
alev887
- Oct 1, 2022
- 2 min
Treat your customers like you want to be treated!
When we think of customer centricity, we should consider two aspects: one, that you need to deliver value to each and every customer and...
360
alev887
- Sep 17, 2022
- 2 min
Creating a brand without borders requires accepting that we humans are the same but different, too!
Global or regional marketing of a brand is a different kind of marketing. As a result, there are significant differences in how we...
230
alev887
- Sep 10, 2022
- 3 min
Future of Marketing - 1
I want to create a series of blog posts discussing the future of marketing because it will be of the essence in how we see our profession...
490
alev887
- Sep 3, 2022
- 2 min
The metaverse is changing many things, but the needs of humans are not one of them.
The new talk of the town is metaverse. Although it is relatively new, and we are all still figuring out what it is and is not, the...
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- Aug 20, 2022
- 1 min
Why do we need traditional marketing?
In this day and age where technology is king, digital marketing is inevitably the queen. Undoubtedly, digital marketing is a brilliant...
120
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- Aug 20, 2022
- 2 min
Ask the question ´why´ more often if you want to have robust strategies
I wanted to write about the significance of strategy and why I believe many people are alienated by this word. To make sure that my...
100
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- Aug 20, 2022
- 2 min
Stop demanding S.M.A.R.T. objectives right at the beginning of an innovation project
Innovation is a complex task. Those of us who firsthand led innovation projects can attest to that. And innovation is vastly different...
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