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alev887

Target Audience versus Persona

Know your target audience and your brand's personas really well if you want to create a successful brand.

alev887

Social Media Entrepreneurs, this is especially for you: Essentials for Creating a Brand.

Do you want to build your brand? Do you want to have a freelance presence? Do you want to establish your credibility on social media? If...

alev887

Treat your customers like you want to be treated!

When we think of customer centricity, we should consider two aspects: one, that you need to deliver value to each and every customer and...

alev887

Creating a brand without borders requires accepting that we humans are the same but different, too!

Global or regional marketing of a brand is a different kind of marketing. As a result, there are significant differences in how we...

alev887

Future of Marketing - 1

I want to create a series of blog posts discussing the future of marketing because it will be of the essence in how we see our profession...

alev887

The metaverse is changing many things, but the needs of humans are not one of them.

The new talk of the town is metaverse. Although it is relatively new, and we are all still figuring out what it is and is not, the...

Why do we need traditional marketing?

In this day and age where technology is king, digital marketing is inevitably the queen. Undoubtedly, digital marketing is a brilliant...

Ask the question ´why´ more often if you want to have robust strategies

I wanted to write about the significance of strategy and why I believe many people are alienated by this word. To make sure that my...

Stop demanding S.M.A.R.T. objectives right at the beginning of an innovation project

Innovation is a complex task. Those of us who firsthand led innovation projects can attest to that. And innovation is vastly different...