Target Audience versus Persona
Know your target audience and your brand's personas really well if you want to create a successful brand.
Target Audience versus Persona
Social Media Entrepreneurs, this is especially for you: Essentials for Creating a Brand.
Treat your customers like you want to be treated!
Creating a brand without borders requires accepting that we humans are the same but different, too!
Future of Marketing - 1
The metaverse is changing many things, but the needs of humans are not one of them.
Why do we need traditional marketing?
Ask the question ´why´ more often if you want to have robust strategies
Stop demanding S.M.A.R.T. objectives right at the beginning of an innovation project