Innovation ideas are the backbone of innovation. Best ideas are slightly crazy; they send shivers down your spine. If you aim low, you will end up with less – this is the general rule. Generate many crazy ideas if you want to up your game. One should never forget that you are always free to scale back when realizing a crazy innovative idea. But, once you start with a limited mindset, you will never know your true potential. This notion is as true for personal development as for brand innovation.
Also, one should remember that great ideas are built upon great strategies. Therefore, innovation strategy always comes first, followed by the idea.