Culture is an essential component in the innovation equation. Frequently, companies think when and if they have an ideal process, they can create the most breakthrough innovation. This notion cannot be further from the truth. A new idea can only flourish in an environment conducive to intelligent risk-taking, making mistakes, and allowing one to learn from them. Companies run their innovation practices similarly to how they run their day-to-day operations. These two are very different: the innovation and everyday business muscles. The famous quote from Peter Drucker, ¨Culture eats strategy for breakfast¨, cannot be more appropriate for innovation practices. Contact us if you want to learn more and understand how the innovation culture should be shaped.