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So, a brand needs to have a clear idea about the path or paths it should take, sometimes called growth pillars or sweet spots.
Growth strategies are best found when the whole business is dissected and cross-correlated to reveal the winning combination. No stone should be left unturned: from customer segmentation to omnichannel performance, to brand values and drivers, to products and SKUs, to different stories the brand talks about, and anything else that might be relevant.
Growth pillars or sweet spots reveal themselves after a thorough and iterative analysis.
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