Whether in marketing or innovation, or even strategizing, the one constant you would need is the ability to creatively think and imagine – imagine the future you want to build.
Creativity or imagination is frequently thought of as the prowess of the creative folks and creative agencies. This belief cannot be further from the truth. Imagination and creativity are twins to be found within the capability set of everyone. However, sometimes they are a bit dusty, requiring slight TLC to shine again brightly.