Brands are the essence of businesses. So, whatever business we are in, we aim to have a brand desired and loved by its users. Alternatively, when we are creating a new business, when we have a new idea that we want to bring to life, in other words, when we are innovating, without a doubt, we need to develop a brand, too. Creating a brand means developing its identity, giving it a character, and, very importantly, a meaning.
A brand without a clear and desirable meaning is a brand without wings. A brand without a meaning doesn`t attract loyal users.
We have tools we use to craft unique and desirable, and meaning-laden brands.