Sustainability or even regeneration are becoming the backbone of successful branding. In today`s world a brand cannot ignore the many issues our world is facing. That`s why the most successful brands have a purpose (arrow purpose section).
Sustainability or regeneration practices go beyond having a purpose. You need to be cognizant of all the factors effecting your business practices to be sustainable or not, to be regenerative or not.
Building a strategy that can guide your brand to be sustainable is a critical next step.